The name CHOHRA reflects the meanings of 'üz' (face), 'qadın surəti' (woman's face), and 'sima' (woman's countenance) in the Azerbaijani language. This name embodies natural feminine beauty. The symbol used in the logo, instead of the letter 'o', is derived from the shape of the powder container with a mirror, often used by women for makeup. The Almond color typically signifies naturalness and possesses soothing characteristics. On the other hand, the Raisin Black color carries meanings of privacy and elegance, serving as a symbol of discreet beauty.